So now you are all set up. You seem to have your campaign set up for the next 6 months with all the keyword research done and the best keywords in place. However do not relax yet, now it is time to maintain your campaign. This is a critical part of PPC advertising that many people forget about.
While it would be nice to set up your campaign and just let it run by itself, that won't work. You'll have to track each of your ads and its activity to see how efficient and productive it is. There are plenty of ways to do this.
You can get good tools at Google Adwords itself to enable you to know exactly how much traffic a keyword is producing and how many sales. Bear in mind that robot traffic will not bring in profits.
Why should you do this? A keyword ad that's not effective actually drains resources. If it's idle, it'll keep you from doing more effective thing. If it brings in traffic that doesn't lead to sales, you're paying for that traffic, but you get nothing out of it. Remember that you pay for every click, even if it doesn't lead to a sale.
Do not give up hope there are ways to fix ads that are not doing well. Check its position. It should appear within the first 5-10 pages of the search results. If this is alright then your next step is to check your keywords.
Initially most people think of popular keywords before they consider anything else. They feel that they will drive lots of traffic to their website. This is true but unfortunately this will not result in sales, because it is untargeted. Searchers use these popular keywords when they first start searching but these keywords do not usually take them to where they want to go.
That means that people using these keywords are often not sure what they're looking for. They'll look at a lot of sites before they buy. Good keywords are general enough to be searched for by someone who's not sure what they're looking for, but specific enough to reach the audience that will buy your product or service.
You should think about searching with your own keywords. The results may surprise you, as you view other sites that are using the same keyword. Be sure to check out the top 10 competitors in the search results. Look at their sites carefully and see if these are the right sites for your market. If they do not match your site you may have to adjust your keywords. Bear in mind if your keyword is wrong you can be losing money.
It is important to look after your campaigns and keep a close watch on them. This will give you an indication of how well your keywords are doing and which ones should be replaced. When you choose effective keywords you will have profitable pay per click campaigns that will help your business prosper. - 16459
While it would be nice to set up your campaign and just let it run by itself, that won't work. You'll have to track each of your ads and its activity to see how efficient and productive it is. There are plenty of ways to do this.
You can get good tools at Google Adwords itself to enable you to know exactly how much traffic a keyword is producing and how many sales. Bear in mind that robot traffic will not bring in profits.
Why should you do this? A keyword ad that's not effective actually drains resources. If it's idle, it'll keep you from doing more effective thing. If it brings in traffic that doesn't lead to sales, you're paying for that traffic, but you get nothing out of it. Remember that you pay for every click, even if it doesn't lead to a sale.
Do not give up hope there are ways to fix ads that are not doing well. Check its position. It should appear within the first 5-10 pages of the search results. If this is alright then your next step is to check your keywords.
Initially most people think of popular keywords before they consider anything else. They feel that they will drive lots of traffic to their website. This is true but unfortunately this will not result in sales, because it is untargeted. Searchers use these popular keywords when they first start searching but these keywords do not usually take them to where they want to go.
That means that people using these keywords are often not sure what they're looking for. They'll look at a lot of sites before they buy. Good keywords are general enough to be searched for by someone who's not sure what they're looking for, but specific enough to reach the audience that will buy your product or service.
You should think about searching with your own keywords. The results may surprise you, as you view other sites that are using the same keyword. Be sure to check out the top 10 competitors in the search results. Look at their sites carefully and see if these are the right sites for your market. If they do not match your site you may have to adjust your keywords. Bear in mind if your keyword is wrong you can be losing money.
It is important to look after your campaigns and keep a close watch on them. This will give you an indication of how well your keywords are doing and which ones should be replaced. When you choose effective keywords you will have profitable pay per click campaigns that will help your business prosper. - 16459
About the Author:
If your business requires help from an genius ppc management company, visit ProPayPerClickManagement.com. Brian Basch is an adwords ppc management advisor who will give you the help you need. Go Now!
