If you are in a place where you are looking to grab the attention of your clients and the people that you are hoping to service and to make them pay attention to your content, you will find that taking a look at personal URLs is one way to do it. A personal URL, also known as a PURL, is is essentially a URL that you will send to your client, with their name at the end of the URL in question. There are many different opportunities that you can take advantage of when you are looking at PURLS.
In the first place, you will find that when you combine PURLs with direct marketing software that you can have a huge impact on the way that people will respond to you. With more and more opportunities open to you when it comes to personalized direct mail, you will find that you need to create a campaign where your clients and the people that you would like to be your clients feel as though you are meeting their needs personally.
You can use a PURL to tailor your content to individual clients if you choose to do so. This is a tool which lets you focus your marketing message and at the same time learn more about the needs of your current and prospective customers. Personalized URLs are one of the most powerful tools available to you when trying to reach customers and build a brand image for your company.
Response rates are greatly increased by using personalized URLs. Studies show that people are much more likely to click a link which has their name included and will also be more well disposed to the message you are trying to convey. You will have a chance to see what your prospective customers are interested in and use this data to market your products and services better to your target market.
When used along with a personalized direct mail campaign, PURLs are a useful way to track your contact's response to your communications. You can appeal to the interests of your target market by using this information and personalizing content to meet their needs.
Use your PURLs to make sure that your experience are getting the treatment that they need. When customers need to deal with an impersonal landing page, they feel like one face in a hundred, but when they have their own, complete with VIP treatment and personalized content, you will find that you will get a great response. Use audio to make sure that your clients connect with you, and to speak with them directly.
Before signing on with a company which provides personalized URL services, look for providers which offer a flat rate rather than one which charges per PURL. This will give you the flexibility to expand your personalized URL campaign as your needs warrant it.
Take some time and make sure that you think about what a powerful PURL program can do for you; this is a marketing campaign where you do not want to be left behind! - 16459
In the first place, you will find that when you combine PURLs with direct marketing software that you can have a huge impact on the way that people will respond to you. With more and more opportunities open to you when it comes to personalized direct mail, you will find that you need to create a campaign where your clients and the people that you would like to be your clients feel as though you are meeting their needs personally.
You can use a PURL to tailor your content to individual clients if you choose to do so. This is a tool which lets you focus your marketing message and at the same time learn more about the needs of your current and prospective customers. Personalized URLs are one of the most powerful tools available to you when trying to reach customers and build a brand image for your company.
Response rates are greatly increased by using personalized URLs. Studies show that people are much more likely to click a link which has their name included and will also be more well disposed to the message you are trying to convey. You will have a chance to see what your prospective customers are interested in and use this data to market your products and services better to your target market.
When used along with a personalized direct mail campaign, PURLs are a useful way to track your contact's response to your communications. You can appeal to the interests of your target market by using this information and personalizing content to meet their needs.
Use your PURLs to make sure that your experience are getting the treatment that they need. When customers need to deal with an impersonal landing page, they feel like one face in a hundred, but when they have their own, complete with VIP treatment and personalized content, you will find that you will get a great response. Use audio to make sure that your clients connect with you, and to speak with them directly.
Before signing on with a company which provides personalized URL services, look for providers which offer a flat rate rather than one which charges per PURL. This will give you the flexibility to expand your personalized URL campaign as your needs warrant it.
Take some time and make sure that you think about what a powerful PURL program can do for you; this is a marketing campaign where you do not want to be left behind! - 16459
About the Author:
Jim Rogers - software creates Personalized URLs using some of the most advanced technologies that are available. PURLs can dramatically increase your response rates on direct mail and email marketing.
