Tuesday, December 30, 2008

Cost effective ways to do online advertising

By Rohndra Tanderly

Everyone knows that an online presense is important in growing a business. You won't sell what you have to offer if people don't know you exist. With the advent of the internet, advertising is a little more complex than it has been in the past. Not only do you have the traditional options for your advertising dollars, you also have many options for online advertising.

Advertising that is targeted to people that already interested in what you have to offer is an obvious choice. Put yourself in your customer's place. If you were looking for the product you are offering, what words would you use to search for it?

PPC also know as pay per click advertising is one of the ways people advertise online. PPC displays links on pages that are targeted by keywords. You pay for PPC when someone clicks through to your site. Google AdWords is one example of PPC.

Want people driven to your website? Simply use text link ads to do this. Text links are links on websites within that sits content pointing to your site.

Classified Ads? No not the ads found in newspapers. These are found online and are usually free. Use online classifieds to gain exposure for your site and funnel traffic to it. Go after sites with proven traffic or sites that have a huge network of partners they syndicate to, you want as much exposure as possible.

Online Advertising can be affordable and when done right can bring terrific results. Go out there and get started. - 16459

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