Friday, December 26, 2008

Comfort Food Same as Cheating Says New Theory

By Mark McAlpin

There is little chance this will get by the truth meter as present, but a web-based investigator has developed a theory linking job, financial, and other stresses, with an increase in cheating. Comparing it to other, well-accepted science, the idea for Mark McAlpin's Adultero Solatium (a combination of the Latin words for unfaithful spouse and solace, as in compensation) theory adds numbers from his own extensive PI experience with a bit of layman psychology, and roughly understood biochemistry. Though non even a scientific novice, the infidelity investigator says he has been toying with the concept for a long time, and the numbers have pointed toward supporting the theory.

In essence, the theory builds on the well-known reliance of stressed or upset people on their indulgence in "comfort food."

"People want to feel good. When they face physical, emotional or even mental pain or anguish, it is normal to want to engage in activities that will remove the pain, or counter it with something that feels good. Think about it, stressed, achy people often say, 'I need a massage.' Chocolate, candy, alcohol, a hot bath or relaxing message, any one of a myriad of drugs, pick your poison."

Distilled to its essence, it is basic brain chemistry, that is almost irrefutable. The feel good chemicals in the brain, the endorphins, the dopamine, the serotonin, these are in high demand, and people tend to do things to get the delivery of these chemicals and feel good to counter the negative feelings, this happens, right or wrong. McAlpin's theory only differs from the accepted version as it adds sex to the list."

His proof? Numbers from his skip tracing site Cellulartrace.com. The investigative agency, which mainly offers cell phone number search investigations, counts suspicious spouses/partners as the bulk of its clientele. But McCalpin insists that people's doubts, and their subsequent requests for information always increase during times of trouble, such as a recessive economy. There have also been spikes in orders from the areas hardest hit by layoffs, etc.

"After 9-11, we were buried us with orders. It was crazy, and that's what really got me paying attention the the numbers," McAlpin recalls.

Although customers don't always confess the reason for the investigations they request, McAlpin says trends are pretty easy to spot.

"When you have 85-90 percent of customers are women asking for info that ends up being about other women, and the vice versa for the men, it's pretty obvious what's going on. In the weeks after 9/11, when the economy was at a sort of standstill, searches involving people asking for information those of their same sex jumped from 50 to over 90 percent. We're seeing the same things right now in coming out of Detroit and other areas hit by layoffs, and even where future layoffs have been announced."

The seasoned PI says he has seen similar spikes in phone number search orders from clients in other areas hit with economic trouble, or natural disasters.

"There are obviously smaller examples of the same thing, but I can't look into every increase from every part of the country. There are obviously layoffs, plant closings, fires floods, etc. I'm sure the theory is would hold up in those places, as well."

It has been shown that in over 85% of cases, people who felt their partner was cheating, were right. So it stands to reason that the more suspicion of a cheating partner, as evinced by all these phone number trace orders, the more actual cheating was going on. And with the kind of glaring increases in infidelity following a downturn, recession, or disaster, it seems pretty clear that there is something to all of this.

People in the scientific and psychology fields might dismiss this as a baseless charge, but that doesn't seem to bother McAlpin at all.

"I'm not going to write a dissertation on this," he says. "If my theory helps someone out, that's great. If someone sees something to this, maybe they'll do some real testing. For me it is just an interesting subplot to tracking my business trends. Who knows, maybe I'll be telling my story to Oprah's audience some day."

McAlpin's site, cellulartrace.com has helped countless with their infidelity concerns, from watching for signs of cheating, to actually busting the cheater, usually with the cell phone number search investigations the site is best known for. - 16459

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