Friday, January 30, 2009

Art Makes a Green Contribution

By Patrick Mahoney

Form and function has always been very important to our society. Even before electricity, running water and gas powered vehicles, our instinctive nature for creating items to sustain our basic needs with the best possible results, has been unequaled to any other species in our world. However, the need to be the biggest and the best in our endeavors is taking a toll on what once seemed an endless supply of wood from forests and natural resources that we use for plastics in our insatiable hunger for the most current of contemporary furniture.

An eight year young company based in Los Angeles started out as a mass producer of limited-edition furniture but had the foresight to realize that we are living in a world of waste. This prompted Orange22 to think about introducing a new form of unique furnishings, stamped with the mark of international artists and designers and benefiting the world at the same time. Protecting our natural resources and helping mankind is what Blank Canvas Project is all about.

Populated by dedicated designers, Orange22's staff has accepted the challenge of striking the perfect balance between form and function in the furniture world. As though the intrigue of creating green styles to far exceed traditional furnishings, this company has yet another goal in mind " tackling problems on a larger scale like cancer, AIDS, and the deterioration of the environment.

Dario Antonioni is the founder and creative director of Orange22 and the driving force behind the Botanist Blank Canvas Project. Unequaled to any other program today, his group of designers begin with a blank piece of 'green' furniture and leave their own artistic mark of design, making it possible for anyone to own their legend. More importantly, a portion of the proceeds are donated to an organization or charity of the artist's choosing.

Such recognized names as Massimo and Lella Vignelli, Milton Glaser and Clause Zellweger leave their individualized signature on each piece offered. Owning a work of art by these greats is not only desirable but functional, as well. Sturdy, lightweight, and environmentally friendly, the bench, coffee table or end table can grace a furniture grouping or stand alone in any home or office.

Orange22 plans on continuing creating projects for modern furniture, using new and old materials to benefit the environment and make a difference. The overwhelmingly positive response to the Botanist Blank Canvas Project has already proven that society is acceptable to creating a better world. Currently, there are designers lined up for breathtaking designs through 2009 and 2010. - 16459

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