Lead generation is crucial to online success.
One of the problems business owners have is generating leads or website opt ins. A glance at their website tells me the story. They don't know the process.
So, in this article, I'm going to share a proven way to generate leads. I'll even give you a perfect example. You can modify it to drive traffic to your website.
You need to understand why people opt-in to email lists. Once you know why, it's easy to engineer a proper lead capture process. People get on lists because they believe the list owner provides good info. No one has the time or inclination to opt-in to lists they are not interested in.
My suggestion is give them free info that solves a problem they have. The info can be a free PDF, MP3 audio or video.
If the free giveaway solves a problem, then you gave them value. Now they have a reason to give you their email.
The other thing is, make it a cinch to get on your list. Don't ask for too much personal info. Your best bet is to just get their email address. That's it.
Third, in addition to the free report or whatever, make sure the prospect knows you'll be sending periodic emails. Otherwise, people will join your list just for the freebie. Then they unsubscribe. Keep them on the list by offering a free ezine along with the free report. This is just basic lead generation marketing.
Here's an example. Let's assume I want to build an email list of business owners. My lead capture page could be as simple as this...
Want bigger muscles?
Read These Free Reports To Discover Five Secrets To Profit-Rich Trades
If you want to boost your cash flow almost overnight... then... you'll want to read these five reports. Because they reveal...
How to add 10 to 25 pounds of pure muscle mass on your frame in less than 90 days.
How to pile on one to three inches even on your most stubborn body parts.
3. How to tap into hot email lists made up of perfect customers... and... only pay for access if and when you make a sale.
How to lower broker fees by up to 50% or more.
How to get an insider's edge on projected price activity 30 minutes before the stock market opens.
These reports will be sent to you by email. Fill in your email address below right now. In a few minutes you'll get to read these reports... and... gain a big advantage over other traders.
Try something similar and you'll see your opt-in rates go off the charts. - 16459
One of the problems business owners have is generating leads or website opt ins. A glance at their website tells me the story. They don't know the process.
So, in this article, I'm going to share a proven way to generate leads. I'll even give you a perfect example. You can modify it to drive traffic to your website.
You need to understand why people opt-in to email lists. Once you know why, it's easy to engineer a proper lead capture process. People get on lists because they believe the list owner provides good info. No one has the time or inclination to opt-in to lists they are not interested in.
My suggestion is give them free info that solves a problem they have. The info can be a free PDF, MP3 audio or video.
If the free giveaway solves a problem, then you gave them value. Now they have a reason to give you their email.
The other thing is, make it a cinch to get on your list. Don't ask for too much personal info. Your best bet is to just get their email address. That's it.
Third, in addition to the free report or whatever, make sure the prospect knows you'll be sending periodic emails. Otherwise, people will join your list just for the freebie. Then they unsubscribe. Keep them on the list by offering a free ezine along with the free report. This is just basic lead generation marketing.
Here's an example. Let's assume I want to build an email list of business owners. My lead capture page could be as simple as this...
Want bigger muscles?
Read These Free Reports To Discover Five Secrets To Profit-Rich Trades
If you want to boost your cash flow almost overnight... then... you'll want to read these five reports. Because they reveal...
How to add 10 to 25 pounds of pure muscle mass on your frame in less than 90 days.
How to pile on one to three inches even on your most stubborn body parts.
3. How to tap into hot email lists made up of perfect customers... and... only pay for access if and when you make a sale.
How to lower broker fees by up to 50% or more.
How to get an insider's edge on projected price activity 30 minutes before the stock market opens.
These reports will be sent to you by email. Fill in your email address below right now. In a few minutes you'll get to read these reports... and... gain a big advantage over other traders.
Try something similar and you'll see your opt-in rates go off the charts. - 16459
About the Author:
John Anghelache has worked for some of the top Internet Marketing leaders such as Gary Halbert, Joe Vitale and Yanik Silver. To receive his free Internet Marketing eletter, daily marketing nuggets and audio and video training go to... http://www.JohnAnghelache.com.
